If your trying to work out exactly what you can use twitter for and how it can help you and your business then these uses are worth considering.
- Twitter is great for finding suppliers
Twitter can be a great tool for finding a new supplier for a service or product. You may not think so but you would be surprised at how many different types of firms are using it to identify potential new contacts and customers and if they see that you are looking for something they provide they will be in touch.
One really good example I have is when I needed to find some print suppliers for an exhibition I was getting ready for while at Malthouse Engineering. I tweeted “Can anyone recommend a good supplier for roll up banners” within 10 minutes my tweet had been retweeted 3 times and I had I had 5 firms come back to me who were interested. Consider the time it would have taken me to find 5 printers who could do what I wanted compared to the time it took and you can start to see that twitter can save you time and money.
2. Twitter is fantastic for maintaining relationships with current customers
Business is all about relationships, the one with your customers is probably the most important. Maintaining contact is one of the keys of relationship building and twitter allows this to happen easily, freely and concisely.
It doesn’t have to be direct communication with those customers it could be through general tweets which they just happen to read but what your doing is making sure that your always in their mind and they are aware of you and your product.
3. Twitter is terrific for promoting your brand or product or event
Obviously there is a strong promotional and marketing benefit from using twitter, you can send out promotional messages to the twittersphere potentially reaching millions for free.
4. Twitter is brilliant for providing customer service
Over the last few years more and more firms are using twitter for customer service, although the limit on the number of characters means that It’s unlikely that a full respo se to a coming or criticism can be offered through twitter what you can do is use it as a firs line of contact between you and your customers. A way of directing them to the depart event they need to talk to or finding out more about their concern before offering a solution.
It’s also a great way to show customers that our listening and trying to help. This is particulary good for large firms where there maybe the perception that they never listen and it can be fantastic of r smaller firms where relationships which customers are really significant to the business.
Personally whenever I have a customer service issue I go to twitter first to make my complaint as I know it will be dealt with quicker than calling up a call centre and getting passed round the different operative. Firms I have had good dealing with are Orange, Phones 4u and Virgin Media.
Try it out next time you have a problem.
5. Twitter is superb for finding out what people think of you
As twitter is an open network you can search and view what other people are tweeting. This is fantastic for finding out what people are saying about your product or brand. This can also be a great way of identifying customers you have let down and trying to win them back.
Not only is it a good way of helping those customers who have experienced poor service it can also benefit your reputation as any support you offer to the customer is in the public domain so other people will see that your providing good service.
A great case study of when twitter has been used to find out what your customers think can be seen in this video where a Dominos pizza store delivered a pizza to a twitter user called interactive amy really late. She tweeted about how she wasnt happy and the store picked up on it and sent her this video apology – www.viddler.com/v/acbbf27d
6. Twitter is amazing for PR
As well as sending out your press releases to the local paper make sure you tweet it to share with your followers and the whole of the twittersphere. Again this is a great way to share info about your company. If your followed by any journalists then you may be able to attract their attention.
Like I pointed out in point 1 twitter can be used to find potential customers. What the printers were doing is using the keyword search function in twitter to find people talking about print and printing and then contacting anyone talking about these subject. You can do the same to identify people talking about similar products or services that you offer.
You can use tools like followerwonk to find people who are really influential in specific industries or subjects, you can then ask them to tweet about what you do which can help promote your company.
7. Twitter is good for sharing content you have created
If your a keen blogger, photographer or even videographer twitter is the place to share your content. In a few minutes it could be retweeted to tens or thousands of people and before you know it you could be going viral. Blendtec created excellent videos that not only demonstrate the strength and durability of their product but were also humourous and got people sharing the videos, which in turn raised awareness of the product. They are worth watching if you have some time, watch their YouTube channel
8. Twitter is useful for talking to others in your industry
While you might compete for customers there will be times when you need to work with other people in your industry whether its to stand up for something that is impacting your industry or to benchmark performances and costs.
Within the steel profiling sector regular meetings are arranged by the trade association where senior people within steel profiling organisations meet to discuss similar issues impacting the firms such as health and safety or the latest government regulations.
Twitter enables communication with others in your industry and means you can build better relationships with them. Its also good for monitoring their promotional activity of social media.
9. Twitter is renowned for identifying new business opportunities
Twitter can be a great way of finding new opportunities, if you follow the right people you can pick up information that you wouldn’t have otherwise found. Recently I have been looking for funding to employ a graduate on an internship. I talked to all the local agencies who couldn’t help and I gave up hope. Then that very night I gave up hope Stafford University tweeted about a new scheme they were running which we have taken advantage of.
Hopefully these 9 ideas give you an insight into some of the benefits of using twitter for your business. If you can honk of any other uses let me know.